Although in concept, evolvement and execution it is a visual magazine—the loudest pre-publication reaction was to words. Specifically, the words on the front cover that say "The Journal of Commercial Art." Nobody today is a commercial artist! The only place the younger ( ) artists have seen the two words together is in old correspondence school ads. The older ( ) artists remember it with mixed emotions—mainly a nostalgic association with green eye shades, garters on the sleeves, naked light bulbs and low pay. What we mean by Commercial Art is the world of Commercial Art—the world of professional art, design and graphics. Agreed this world is filled with many titles and hats—Designer, Art Director, Illustrator, Cartoonist, Retouch Artist, etc. But when you get all through, all these people are paid for being a ( ) artist. But call it what you wish. We call it CA and hope you do too. "CA" can mean ( ) Art. It can also mean Creative Art or Commiserative Art. It can mean all things to all people. And, CA will be all things, too—not necessarily to all people, but certainly to all people who have an interest in good art, design and graphics whether they just enjoy it or are paid to create it.
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