(No Longer Running)
For some it was the first day of school. For others it was the last. But for me, the most thrilling day of the academic year was when Bookmobile rolled into the parking lot and opened for business. The trailer, lined with shelves and teeming with brand-new, library-approved paperbacks, was my idea of nirvana. Not because I was a big reader- I always preferred 'Highlights' and 'Dynamite' to anything with a bona fide binding- and not because I had lunch money to burn. What excited me about the Bookmobile was the twisted notion that a store might actually seek out its shoppers.
Having enjoyed the retail house call early in life, I was left wanting more. If only the lobby vending machine would climb the six floors to my dorm room. If online Circuit City would roll up to my apartment with a selection of 24-inch TVs, so I could be sure the one I wanted fit in my entertainment center. If only Saks Fifth Avenue would send over a couple of garment bags filled with new shirts just before I headed out on a saturday night.
It's this kind of no-pressure, minimal-effort buying experience that Cargo aims to deliver. While we don't bring the actual merchandise to your door, we do tell you everything you need to know about it: We test, try on, taste, and tinker with everything we put in the magazine. That way, you can find what you need, feel assured it's right for you, and be done with it. Our goal isn't simply to show you what's out there, but to tell you how well each product lives up to its promise, how it compares with its competitors, and whether or not it's worth the manufacturer's suggested retail price.
Bottom line: We shop so you can buy.
Now if we could only get that vending machine to deliver.
Ariel Foxman
Editor in Chief.
|
